Joshua Fullard is a lecturer in the Department of Economics at the University of Essex. His research agenda focuses on understanding the determinants of choice behaviour with a special interest in experimental methods. His work has gained national and international media coverage in a range of publications including: the Times, Telegraph, Guardian, Economist, Daily Mail and China Daily.

Joshua received his PhD from the Institute for Social and Economic Research and has previously worked as a senior researcher at the Education Policy Institute and as a visiting research fellow at the ifo Institute in Munich.