Past event Part of series: BERA EMC Masterclasses
Run by the Education Media Centre this highly interactive small group online training session is aimed at researchers who want their work to reach non-academic audiences. Participants will be briefed beforehand about what to expect and will be asked to bring along an item – preferably a piece of research – that they would like to share more widely.
Topics covered at this session include:
Structure of the session:
| 10:00 | Welcome and introductions |
| 10:10 | What is social media and why is it such a big deal? |
| 10:30 | Barriers to and benefits of engaging with social media |
| 10:45 | Which platforms to use? |
| 11:05 | Break |
| 11:20 | Exercise 1: Writing a good social media bio |
| 11:40 | Exercise 2: Who to follow? |
| 12:00 | Exercise 3 : What to post? |
| 12:20 | Strategy and growing your audience |
| 12:40 | What do to if something goes wrong |
| 13:00 | Close and feedback forms |
Participating in a BERA Virtual event
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Trustee at Education Media Centre
The trainer for the social media session will be Catherine McDonald. Catherine spent 20 years in radio and television, working for the BBC, ITV and Channel 4, before joining the University of Essex in 2013. As Senior Communications Officer for...
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Run by the Education Media Centre these online training sessions will be aimed at early career researchers who want their work to reach non-academic audiences. Each session will be half a day with...
