Skip to content

Past event Part of series: BERA EMC Masterclasses

EMC Masterclass – How to blog about your research

12 Oct 2022

Run by the Education Media Centre this highly interactive small group online training session is aimed at early career researchers who want their work to reach non-academic audiences. Participants will be briefed beforehand about what to expect and will be asked to bring along an item – preferably a piece of research – that they would like to share more widely.

Topics covered at this session include:

  • Strategic thinking – why are you doing this and what do you hope to achieve?
  • Timing: why would anyone read this now?
  • Who wants to know? Where to publish your blog and how to pitch it.
  • Writing basics: using English in a simple, direct way.
  • Presenting evidence clearly and concisely to a non-expert audience.
  • Using social media to find your target audience.
  • Practical exercise – drafting a blog

Structure of the session:

10:00 Introductory exercise
10:15 Why, what, when and how; tips on structure, example
11:15 Coffee
11:30 Preparation for writing exercise
11:35 Writing exercise
12:15 Feedback
12:45 Pitching a blog, using social media to build an audience
12:55 Questions
13:00 End of session

 

Participating in a BERA Virtual event

  • You will be sent the link to the event at least 3 days before the event. If you register in the last few days you will be sent the link within 24 hours
  • This event will take place on Zoom
  • For the best viewing experience please use a laptop or computer
  • This is an interactive event so your video and audio will need to be available to participate
  • It is best to check your connection at least 10 minutes before the event, and any problems the BERA technical team may be able to assist

Trainer

Profile picture of Fran Abrams
Fran Abrams, Ms

Trustee at Education Media Centre

Fran began reporting on education for the Birmingham Post and Mail in 1988, and went on to be Education Correspondent of the Sunday Times, the Sunday Correspondent, the Sunday Telegraph and the Independent. She later worked as Westminster...

Education Media Centre

Do you ever see an education story in the news and ask: “What`s the evidence behind that? If so, the Education Media Centre aims to help you find out.

The centre is an independent charity set up to improve understanding of education research and evidence.

Our goal is to inform evidence-based policy and practice by raising awareness of what we know about what works – and what doesn’t – in education.

Website

Leading Women in Higher Education

In this Leading Women seminar, we will investigate the intersections of gender, race, and geolocation in shaping women’s experiences of leadership in Higher Education. We aim to identify...

Video18 Apr 2024

Content related to this event

BERA EMC Masterclasses

Run by the Education Media Centre these online training sessions will be aimed at early career researchers who want their work to reach non-academic audiences. Each session will be half a day with...

Event seriesPast event series

More related content

BERA news